Brussels Airlines is the flag carrier of Belgium and a subsidiary of Lufthansa. It is the largest Belgian airline, operating to over 65 destinations in 20 European countries as well as long-haul flights to East, Central and West Africa. Ink produces a website and two magazines for the airline, as well as producing and selling advertising space on other media such as menu cards. b.there! magazine focuses on the European network and is published monthly in English, French and Dutch. It is one of the most targeted and effective ways to reach the Belgian market. b.spirit! is the airline's long-haul inflight magazine and principally covers their sub-Saharan African network. b.spirit! serves as an essential media conduit between Western Europe and Africa, with sharp business coverage, fine leisure features, well-informed cultural commentary and arresting photography. b.spirit! also runs full inflight entertainment listings and onboard shopping pages, as well as guides to all destinations.