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Brussels Airlines is the flag carrier of Belgium and part of the Lufthansa Group. It is the largest Belgian airline, operating to more than 50 destinations in nearly 20 European countries and 19 destinations in Africa as well as 2 destinations in the United States. Ink produces two magazines for the airline, and also produces and sells advertising on other media such as boarding passes. It is one of the most targeted and effective ways to reach the Belgian market.

b.spirit, a bi-monthly magazine, is the airline's long-haul inflight magazine, which covers the sub-Saharan African network, two destinations in the United States - New York and Washington DC - and selected destinations in Europe. b.spirit serves as an essential media conduit between western Europe, Africa and the United States with sharp business coverage, fine leisure features, well-informed cultural commentary,  illustrations and photography. b.spirit, which is published in English, French and Dutch, also informs passengers of the inflight entertainment highlights and publishes city guides to all long-haul destinations.
b.there! a monthly magazine focuses on the European network and is published in English, French and Dutch.

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