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bmibaby is a Lufthansa-owned low-cost airline, formed as part of the bmi group in 2002. bmibaby flies from four UK bases: East Midlands, Birmingham, Manchester and Cardiff to 30 European destinations. Ink produces yeahbaby magazine and delivers bespoke, search engine optimised online destination guides for the airline. yeahbaby reaches 1.1 million travellers per issue, is the sole inflight entertainment onboard and plays a major role in promoting onboard retail and sales of consumables.