In November 1994, Eurostar changed the way people travelled between London, Paris and Brussels forever. In fact, they have doubled the number of visitors travelling from London to both these cities and now connect to over 100 destinations across Europe. Ink produces Metropolitan, an upscale monthly magazine as well as selling advertising space on Eurostar boarding passes, through TAD (targeting advertising), our in-house technology platform. Metropolitan eschews covering the same old ground and seeks to reveal a different side of Eurostar's destination cities with fresh stories and alternative perspectives. It is produced in English, French and Flemish, and has a monthly reach of 800,000 passengers.