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Gulf Air is the longest-established airline in the Gulf region and the flag carrier of the Kingdom of Bahrain. Headquartered in Muharraq, the airline operates scheduled services to 45 destinations in 28 countries across Africa, Asia and Europe. On behalf of Gulf Air, Ink sells advertising on all sorts of media including tickets wallets, and publishes a website and Gulf Life, the monthly inflight magazine. It contains a wide-ranging mix of features relating to the airline's destinations worldwide, with a particular emphasis on the Gulf (Bahrain, the UAE, Saudi Arabia, Kuwait, Qatar and Oman) and Middle East. In each issue, lavish, large-scale photography showcases the best of what's new and the people who are making the news. Compelling cover stories on topical themes are backed by lively travel features and a dedicated 16-page supplement on Bahrain. The title has a potential monthly readership of 600,000.